Doubloogle

As a follow-up to my DoubleSoft post, looks like Google beat out Microsoft for Doubleclick. Looks like Real Media Open AdStream just got a bigger competitor. You have to wonder how serious Microsoft is about getting back in the game. It’s not like they don’t have a sizable war chest, but I guess it comes down to their ability to make money on a deal, and I’m sure Google has a higher threshold.

I am not concerned yet over the size of Google. I have not seen the predatory practices that I saw from Microsoft, that created my great dislike for their monopoly. More power to Google and Apple.

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