Google Goes In-Game

Google yesterday bought Adscape Media, a company that does in-game advertising. Double Fusion is the big player in the space. More on Adscape on Gamasutra. Vallywag puts the price at $23 million.

Our technology, which has been in development for the past four years, allows Adscape Media to provide publishers the added benefit of more than just today’s static and dynamic in-game advertising. Adscape Media’s technology also provides an interactive element – a “gateway” – that provides publishers a variety of new outlets for additional revenue streams above and beyond those currently being used in games today, while at the same time providing advertisers with a unique, customizable approach to reaching gamers in an engaging way.

Gotta love the press release… chuck full of not much information.

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