Casual Games Advertising

The NYTimes has a good update concerning my new industry: More Marketers Are Grabbing the Attention of Players During Online Games.

Some interesting highlights:

In December, about 65.9 million people played online games, which include puzzle games and action video games. That was up 13 percent from December 2005, when 58.4 million clicked online for a quick round, according to comScore Networks, an Internet research firm. While traditional action games still draw more men than women, casual games are more popular with women and offer the kind of friendly online experience that ad executives say companies want to be associated with.

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“Within AOL, games is only second to e-mail and I.M. as far as time spent per user, so you’re talking about a very highly engaged audience,” Mr. Rivera said. “Any time you have a highly engaged audience, you have advertisers who are looking to get in front of that audience.”

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One appealing aspect of casual games is that players often start friendly dialogues with each other, and brands can associate themselves with that community building…

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