Rich Media Ad Impressions

An update on the industry state of Rich Media advertising from MarketingVOX. We are starting to see more and more advertisers wanting to do more with their banners.

PointRoll’s 404.2 million impressions constituted a market share of 59.7 percent, writes Internet Retailr, citing a Nielsen/NetRatings AdRelevance report. Eyeblaster was a distant second with 98.8 million impressions and a market share of 14.6 percent, followed by Klipmart, 73.5 million and 10.9 percent; Dart Motif, 48.4 million and 7.2 percent; and Eyewonder, 34 million and 5 percent.

By technology category, compound image/text ads accounted for 27.9 percent of ads for the same week, followed by sponsored search links, 25.3 percent; standard GIF/JPEG ads, 23.7 percent; Flash (generic), 22.0 percent; and rich media vendor ads, 1.2 percent.

Geotagging »« New Look and Feel