SEO as Spam

Posted on Apr 28 by ack.
Categories: b2b, google.

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Since companies and hawksters are getting better and better at optimizing for search, the question becomes when does it become too much? What happens when you can no longer find spamy content?

Stephen Baker at BW asked this question based on a Google Legacy book by Stephen Arnold as well as speeches on the topic by the author.

“Relevance” does take on new meaning and is not all that different than the paid directories that Google replaced. I would hope Google finds a way to maintain the integrity of their product, with of course at least some room for good content to get through… which is not an easy balance and up for debate.