Blog, Podcast and RSS Advertising

An interesting study by PQ Media and reported by eMarketer, talking about the alternatives to web advertising. A small but rapidly growing segment.

blog advertising totaled $16.6 million in 2005, 81% of the total spent on the three alternatives. Podcast advertising reached a total of $3.1 million in 2005, according to the report, with RSS advertising, non-existent until mid-2005, generating $650,000 during the year.

Podcasts are also expected to outpace Blog spending, with Video still pull in the most for the New Media options. I know RSS advertising is picking up steam and I can see Podcasting and Video being the easiest to just port over ads from Radio and TV. I am still waiting of a compelling Widget advertising option.

Thanks to Anand for the heads-up.

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