Accoona Search

There is another search company on the block, and this one is from Jersey City. What sets Accoona apart is that they use artificial intelligence to find results that the others miss.

According to the NYT:

Accoona says its search engine is different from others on the market. When users type “Oscar winners” into the search box, for instance, Accoona delivers stories about Academy Award winners, whether or not the stories mention the word Oscar…

Furthermore, users can refine the search results using a short list of scroll-down menus, including “people mentioned” and “publisher,” among others. Each menu offers a maximum of 50 choices, and denotes the number of times each choice is mentioned in the results.

But another interesting aspect is their advertising model:

Accoona’s version looks like this: if a user searches for plumbers or airline tickets, the search results will include a line of text asking if the user would like to be contacted by three companies selling services related to the query. If the answer is yes, the user is prompted to enter contact information, and is told to stand by for either a call or an e-mail message from a company.

Anyone else find the layout and logo looking familiar? Imitation is the highest form of flattery?

And since I did just post on my Google ranking… as a comparison, I show up at #15 here (and #7 with quotes).

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