Marketing Your Company Online

Here are some suggestions as to how to use the Internet for marketing your company.

• Provide an email account and check it regularly. No point in providing something that you are going to frustrate people with unmet expectations. Checking once a day shouldn’t tie up too much time.
• Use an email address based on your website, instead of your AOL email (or any other ISP). It’s all about branding, and even if you have it forwarded to AOL, using a corporate looking email (also called a ‘vanity’ email) still gives you future options to switch ISPs later. Best case would be to just use a web-based email from your website hosting provider.
• Create an simple professional looking website. You don’t have to pay lots of money for a fancy graphical Flash site, but avoid lossing credibility by just “throwing something up”. Needless to say, a website should reinforce your company branding.
• If you want to provide extra value on your site, create some FAQs (Frequently Asked Questions) that will answer the most common inquiries about your company and how you stand apart, and provide an easy way for people to get in touch with you.

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