B2B or BTB or BtB

For the first time, after ten odd years of being involved in the net, I came across someone using “BTB” to describe Business-to-Business. It makes sense, but still looked incrediblly strange to me, since I have always seen it referred to as “B2B“. So I did a quick search and I actually found quite a few mentions of BTB (or BtB). It looks like they might either:

• purist who don’t like the funkiness of having a number in an acronym
• people who are mass adopters and don’t know any better
• or maybe folks that just couldn’t care less.

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